Our ‘In the Shop Window’ interviews offer a little glimpse into the busy lives of some of our talented members around the country. A look behind the scenes and at the loves, loathes, inspiration and backstories behind some of the best and most imaginative small businesses of Shop Scotland. This time round we’re delighted to welcome Kate Caven of Kids Creative, a furniture design business based in Stirling.
Kids Creative, Stirling
My Business: Kids Creative is a children’s brand run by myself Kate Caven. I design and make children’s quality furniture and personalised gifts. Everything is designed and made in my well equipped workshop in Stirling.
Starting Out: I started my business after graduating from Edinburgh Napier in June 2015 with an honours degree in Product Design. Once I finished university I knew I wanted to start my own business and so I took the steps to do so. Combining my love for furniture and children’s spaces I started up Kids Creative. I had a workspace at home, however I needed the funds to make it into a space suitable to make my products. I approached the princes trust for help and after pitching to them with my business idea, I received the funding I needed. Since then it had been quite the adventure and have now designed a lovely range of kids products.
Where I’m based: Stirling
Business Name: My first product stemmed from my last year at university where I designed a product called ‘the creative tree’ It was a piece of furniture that encouraged creativity within a space and my business name came from that.
My “typical” working day: It is different every day! I can spend a day making orders, or a day coming up with new ideas!
Self employment highs: Doing what you want to do, and your customers loving what you do.
Self employment lows: It’s tough some days, it can get quite lonely working for yourself. I do make it along to networking events and meet up with like minded people.
Business Achievements : I’ve have had quite a few achievements throughout my time starting my business. My first big achievement was securing funding from the Princes Trust to start my business. My most recent was becoming a partner of online retailer ‘Not on the High Street.
Longterm goals: I’m designing a range of toys and currently creating a ‘kickstarter campaign’. Kickstarter is an online platform that allows people to back your creative projects or products – in return they receive one of your new products for an early bird price. My long term business goal is just to keep moving forward designing new products.
Promotion: I have tried so many different ways of promoting my business. I feel at the moment Instagram is one of the most effective ways of promoting my business. I am collaborating with a well known mummy blogger as she contacted me through Instagram wanting to work with me to help promote my furniture.
Popular products: My favourite so far is my Kids Creative rocking chair. People like it because it’s different and very well made.
Must have crafty tool: To make my furniture I need my CNC machine – I couldn’t function without it! There is very little CNC machines around and many companies don’t like trying new things.
With Hindsight: Don’t give up. It’s tough and so many times I have felt – is it worth it? should I just go get a normal job 9-5 that pays monthly? But it is worth it! I have over come and learnt so many things in such a short time and enjoy working for myself.
Plan B jobwise: Not really, I just knew if it didn’t work out I would have to find a job. Mostly likely away from home as many people I know have moved down to London.
Best thing about Scotland: The people. Many places I go they say Scottish people are so friendly and welcoming and that is so true.
Favourite Worldwide Holiday Destination: Florida… it makes me feel like I am 5 all over again!
Shop Scotland profile page – Kids Creative
Website – kids-creative.co.uk
Not on the High Street – notonthehighstreet.com/partners/kidscreative/products
Facebook – facebook.com/kidscreativedesigns
Twitter – twitter.com/kidscdesigns
Big thanks to Kate for taking the time to talk to us. You can read all our previous interviews from other members here. Look out for more In the Shop Windows coming very soon ….