Handmade, bespoke jewellery made in Scotland
Sheila Kerr is an award winning goldsmith who works from her harbourside studio in Irvine.
Sheila’s beautiful creations are available both online and direct from the studio. A bespoke service, custom made tiaras and bridal pieces are also available.
June 2021 – Throughout lockdown I moved my studio to my garden summer house. The studios were closed. I set up on an old table with all my tools etc (nothing like my studio in Irvine). I completed existing bespoke commissions and then there was no more income. My studio was closed, my outlets were closed and my suppliers too. So I had to do something! I designed a new collection ‘The Tree of Hope’ using my stock of silver bullion. I started a social media promotion.
I set up a Facebook VIP customer group and created my lockdown pieces. I also had a 21 day offer – one free piece priced at £21 for 21 days. This really took off and I gained new customers, new sales and then new commissions. August to December 2020 was my best year financially in the lead up to Christmas since I set up in 2008. From January 2021 – and including lockdown – my online sales and commissions have continued to grow.
I have made an engagement ring for a couple in Canada, I have another commission from Canada and have an increased number of high value commissions from all over the UK.
It’s been a tough and very challenging time. Family bereavements and illnesses have been magnified by the pandemic. I’ve kept the business going throughout and am so proud of everything I’ve achieved.
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