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Sheila Kerr Jewellery

Shop Scotland » Jewellery » Sheila Kerr Jewellery


Award winning precious metal jewellery just for you!

Location: Irvine

Year Founded: 2008

Sheila Kerr is an Ayrshire jewellery artist who creates gorgeous designs in her harbourside studio. A bespoke service is available for pieces in silver or gold as well as freshwater pearl and gemstone jewellery. Custom made tiaras and bridal pieces are also available.

Collections are on sale at Turnberry Hotel, Ayrshire and the Robert Burns Birthplace Museum.

sheilakerrjewellery.com

Sheila Kerr News

June 2021 – Throughout lockdown I moved my studio to my garden summer house. The studios were closed. I set up on an old table with all my tools etc (nothing like my studio in Irvine). I completed existing bespoke commissions and then there was no more income. My studio was closed, my outlets were closed and my suppliers too. So I had to do something! I designed a new collection ‘The Tree of Hope’ using my stock of silver bullion. I started a social media promotion.

I set up a Facebook VIP customer group and created my lockdown pieces. I also had a 21 day offer – one free piece priced at £21 for 21 days. This really took off and I gained new customers, new sales and then new commissions. August to December 2020 was my best year financially in the lead up to Christmas since I set up in 2008. From January 2021 – and including lockdown – my online sales and commissions have continued to grow.

I have made an engagement ring for a couple in Canada, I have another commission from Canada and have an increased number of high value commissions from all over the UK.

It’s been a tough and very challenging time. Family bereavements and illnesses have been magnified by the pandemic. I’ve kept the business going throughout and am so proud of everything I’ve achieved.

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